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Samsung 65-Inch Class QLED 4K The Frame LS03B Series, Quantum HDR, Art Mode, Anti-Reflection Matte Display, Slim Fit Wall Mount Included, Smart TV w/Alexa Built-in (QN65LS03BAFXZA)
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AI Verdict
This 65-inch QLED 4K TV with a 120Hz refresh rate is for anyone prioritizing a TV that disappears into decor with its Art Mode and anti-reflection matte display.
This TV is a situational fit because its core value lies in its unique Art Mode and design-centric features like the anti-reflection matte display and slim wall mount. While it offers a 4K QLED panel with 100% Color Volume, its picture quality for traditional TV viewing, particularly HDR and off-angle performance, is not on par with other premium TVs in its price band.
If aesthetic integration is secondary to pure picture performance, look for a QLED or OLED TV with full array local dimming and wider viewing angles.
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Pros
- Art Mode transforms the display into a virtual art gallery with a motion sensor, blending into the room when not in use.
- Matte Anti-Reflection Display significantly reduces glare, making the screen visible in brightly lit rooms.
- Slim Fit Wall Mount and One Invisible Connection cable allow for a flush wall installation with minimal cable clutter.
- QLED 4K display delivers 100% Color Volume, providing vibrant and true-to-life colors.
- Customizable bezels snap on magnetically, allowing you to match the TV's frame to your home decor.
- Supports 4K at 120Hz with HDMI 2.1 bandwidth on one port, offering a responsive experience for gaming.
Cons
- Art Store subscription is required to access the full library of art, incurring additional fees.
- Viewing angles are narrow, causing colors to fade and contrast to drop off when viewed from the side.
- Lacks local dimming, resulting in less impactful HDR highlights and raised black levels in dark scenes.
- The Tizen operating system and user interface can be clunky and slow to navigate.
- Motion sensor for Art Mode can be overly sensitive or inconsistent in dim lighting conditions.
Dimension Scores
The QLED 4K panel with 100% Color Volume and anti-reflection is strong, but the lack of local dimming and narrow viewing angles prevent a higher score.
With 40W sound output, it's average for a TV of this size, but users often supplement with external soundbars for a richer experience.
The Tizen OS with Alexa built-in provides comprehensive smart features, but some users report a clunky and slow user interface.
The 65-inch screen is a popular size, and the Slim Fit Wall Mount with the One Invisible Connection cable offers exceptional aesthetic integration and cable management, plus one HDMI 2.1 port.
Best For
- Living rooms where the TV needs to blend seamlessly into the interior design as a piece of art.
- Bright rooms with significant natural light, due to the effective anti-reflection matte display.
- Users who value aesthetic integration and minimalist cable management with the included Slim Fit Wall Mount and One Connect Box.
- Casual gamers who appreciate 4K 120Hz support and low input lag for console gaming.
Not Recommended For
- Home theater enthusiasts prioritizing deep blacks and impactful HDR performance in dark rooms.
- Viewers who frequently watch TV from wide off-axis angles, as picture quality degrades.
- Budget-conscious buyers, given the premium price and additional costs for Art Store subscriptions or custom bezels.
Watch Out For
- The One Connect Box, while reducing cable clutter, has been reported by some users to reboot multiple times, particularly in the morning.
- Accessing the full art collection in Art Mode requires a paid subscription to Samsung's Art Store, which is not included with the TV purchase.
- The TV's viewing angle causes colors to fade and contrast to diminish significantly for viewers not seated directly in front of the screen.
- Despite its QLED panel, the TV does not feature local dimming, which means dark scenes can appear grayish and HDR highlights lack punch compared to competing models.
- The Tizen smart TV interface can be clunky and slow, making navigation less fluid than expected for a premium device.
Full Specifications
| ASIN | B09TQ4KFCT |
| Brand | Samsung |
| Voltage | 120 Volts |
| Department | Unisex-Adult |
| Resolution | 4K |
| Item Weight | 50.3 Pounds |
| Screen Size | 65 Inches |
| Aspect Ratio | 16:9 |
| Manufacturer | Samsung |
| Refresh Rate | 120 Hz |
| Special Feature | Art Mode, Eco Sensor, Multiple Voice Assistance, USB Recording (DVR) |
| Item model number | QN65LS03BAFXZA |
| Display Technology | QLED |
| Product Dimensions | 10.27 x 57.4 x 34.2 inches |
| Included Components | One Connect Box, Power Cable, Slim Fit Wall Mount included, SolarCell Remote TM2281E, User Manual |
| Connectivity Technology | wired, wireless |
| Standing screen display size | 65 Inches |
| Is Discontinued By Manufacturer | Yes |
What Buyers Say
What really stands out is how many users were initially skeptical of the Art Mode but ended up genuinely impressed by how much the matte display makes it look like real art, especially when mounted flush against the wall. However, this aesthetic focus comes with trade-offs, as many point out that for its premium price, the raw picture quality, particularly in HDR and off-angle viewing, doesn't compete with other TVs in the same bracket. The convenience of the One Connect Box is often praised, but some users have experienced frustrating rebooting issues. The customizable bezels are a hit for blending into decor, but the additional cost for the Art Store subscription is a recurring complaint.
“I bought this thing for the art mode and it actually works, but man, the picture looks washed out if you're not sitting dead center and the menu is so slow sometimes I just wanna throw the remote.”
Common Praise
- The anti-reflection matte display makes the screen look like a canvas and effectively minimizes glare in bright rooms.
- Art Mode genuinely transforms the TV into a convincing piece of art when not in use, with motion sensors activating it.
- The Slim Fit Wall Mount and One Invisible Connection cable create a clean, flush installation that hides wires.
- The 100% Color Volume QLED panel provides vibrant and rich colors for content.
- Customizable magnetic bezels allow for easy aesthetic changes to match room decor.
- Low input lag and 120Hz refresh rate provide a smooth gaming experience.
Common Complaints
- Picture quality degrades significantly when viewed from off-center angles, with colors fading and contrast dropping.
- Lack of local dimming means black levels are not deep and HDR highlights don't 'pop' as much as on competing TVs.
- The Art Store requires a separate paid subscription to access its full library, which feels like an extra cost for a core feature.
- The Tizen smart TV interface can be slow, clunky, and frustrating to navigate.
- Some users report the One Connect Box experiencing random reboots, particularly in the mornings.
- The motion sensor for Art Mode can be too sensitive or inconsistent, turning on/off at inconvenient times in dim lighting.
Ownership Tips
- The 'invisible' cable to the One Connect Box is thin but still needs to be managed, often requiring a channel in the wall for a truly invisible look.
- The motion sensor for Art Mode needs fine-tuning in settings to prevent it from turning on/off too frequently or at odd times.
- While the matte screen is great for reflections, it can sometimes give a slightly softer image compared to glossy displays.
- The customizable bezels are sold separately, adding to the total cost if you want a specific look beyond the default black.
- The Art Store subscription can add up, and many users end up just uploading their own photos to avoid the recurring fee.
Frequently Asked Questions
Does The Frame TV come with a wall mount?
Yes, the Samsung 65-Inch Class QLED 4K The Frame LS03B Series includes a Slim Fit Wall Mount in the box, designed to hang the TV flush against the wall.
Do I have to pay for the art in Art Mode?
While you can display your own photos, accessing the full library of over 1,400 works of art from Samsung's Art Store requires a paid subscription.
What is the 'One Invisible Connection' cable?
It's a single, thin cable that connects the TV to the Slim One Connect Box, which houses all the TV's ports, minimizing cable clutter at the TV itself.
Is this TV good for gaming?
It's a decent option for gaming, offering 4K resolution at a 120Hz refresh rate and low input lag, with HDMI 2.1 bandwidth on one port for modern consoles.
Does the screen really look like a painting?
The anti-reflection matte display and Art Mode are designed to make the screen look like a framed piece of art, especially from a distance, effectively minimizing glare and reflections.
What is the refresh rate of this TV?
This model features a 120Hz refresh rate, contributing to smoother motion in fast-paced content and gaming.
Buying Guide
When looking at The Frame, you're buying into a specific aesthetic. This isn't just a TV; it's designed to be a piece of decor that disappears when not in use, thanks to its Art Mode and anti-reflection matte screen. You'll want to consider how important this visual integration is for your space, as some traditional TV performance aspects are secondary to its design. The included wall mount and single cable solution are key to its clean look.
QLED 4K Panel
Anti-Reflection Matte Display
120Hz Refresh Rate
Alternatives
If the art-centric design isn't your top priority, look for TVs with full array local dimming for superior contrast and HDR performance, or an OLED panel for perfect blacks and wider viewing angles, often at a similar price point.



