
ASUS Prime LC 360 ARGB White Edition all-in-one CPU liquid cooler with special CPU contact area & finned channel, water block with infinity mirror lens options, pre-installed ARGB fans & Aura lighting
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AI Verdict
This 360mm ARGB AIO cooler with a copper contact plate and 75.7 CFM fans is for builders prioritizing white aesthetics and easy installation over absolute top-tier thermal performance per dollar.
This 360mm AIO is a solid choice for builds where aesthetics, particularly a white ARGB theme, and ease of installation are key. Its pre-installed fans and single-cable design simplify the build process, and the customizable infinity mirror adds flair. However, if you're chasing the absolute best thermal performance or lowest noise levels for the price, you might find more competitive options.
If you need more cooling power or quieter operation, look for AIOs with thicker radiators or lower dBA fan ratings, typically below 30 dBA at maximum RPM.
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Pros
- Features a vast copper CPU contact plate for efficient heat transfer.
- Includes three 120mm ARGB fans pre-installed on the 360mm aluminum radiator, simplifying setup.
- Offers customizable infinity mirror lenses on the water block for personalized aesthetics.
- Designed with a single cable for lighting and fans, streamlining cable management.
- Reinforced, sleeved 400mm tubing increases durability and offers flexible routing.
- Compatible with a wide range of Intel (LGA 1851/1700/1200/115x) and AMD (AM5/AM4) platforms.
Cons
- Pre-applied thermal paste may not be optimal, with a user suggesting to add more for better heat transfer.
- Fan noise is rated at 34 dBA, which might be noticeable under heavy load compared to quieter alternatives.
- General sentiment on Reddit suggests ASUS AIOs can be perceived as 'overpriced' relative to competitors like Arctic Freezer.
- While it has Aura lighting, specific advanced software for granular RGB control beyond basic synchronization isn't detailed in specs.
Dimension Scores
The 360mm radiator, vast copper contact area, and 75.7 CFM fans provide strong heat dissipation performance for modern CPUs.
The fans are rated at 34 dBA, which is average for AIOs and may be audible under full load.
Constructed with aluminum, copper, and reinforced sleeved tubing, it feels durable, and ASUS is known for using quality components.
The design features a single cable for both lighting and fans, significantly simplifying cable routing and reducing clutter.
Best For
- PC builders creating a white-themed system with ARGB lighting.
- Users seeking a straightforward AIO installation experience with pre-installed fans.
- Gaming rigs or workstations needing effective cooling for modern Intel/AMD CPUs without extreme overclocking.
- Enthusiasts who value aesthetic customization through infinity mirror effects.
Not Recommended For
- Budget-conscious builders prioritizing raw cooling performance per dollar above all else.
- Users demanding the absolute quietest operation under maximum CPU load.
- Those who prefer extensive, fine-grained software control over every RGB element.
Watch Out For
- The pre-applied thermal paste might not be sufficient for peak performance, with one review suggesting to add more for better heat transfer.
- Some Reddit users perceive ASUS AIOs as 'overpriced' compared to alternatives that offer similar or better performance for less.
- The 34 dBA fan noise rating could be a concern for users prioritizing silent operation, especially during intense workloads.
Full Specifications
| UPC | 197105904989 |
| ASIN | B0F6W6Z669 |
| Brand | ASUS |
| Color | WHITE |
| Material | Acrylonitrile Butadiene Styrene, Aluminum, Copper, Plastic, Polyvinyl Chloride |
| Item Weight | 5.1 pounds |
| Manufacturer | ASUS |
| Cooling Method | Fan, Water |
| Number of Items | 1 |
| Item model number | PRIME LC 360 ARGB WHT |
| Compatible Devices | Desktop |
| Product Dimensions | 17.7 x 8.4 x 5.6 inches |
| Power Connector Type | 4-Pin |
| Item Dimensions LxWxH | 17.7 x 8.4 x 5.6 inches |
What Buyers Say
Many users highlight the straightforward installation process, especially appreciating the pre-installed fans that save time and effort during PC assembly. The clean white aesthetic and customizable infinity mirror effects are frequently mentioned as key selling points, allowing for a cohesive and personalized build. While the cooling performance is generally considered effective for most CPUs, some discussions on Reddit suggest that ASUS AIOs, including this model, might be perceived as less value-oriented compared to certain competitors. The 400mm reinforced tubing is also noted for its flexibility in various case sizes.
“Honestly, this cooler looks sick in my white build, and I didn't even have to mess with fan screws, but I probably should've put on my own thermal paste.”
Common Praise
- Pre-installed fans on the radiator make installation quick and easy.
- The clean white design and infinity mirror water block offer a very elegant appearance.
- Effective cooling performance for a wide range of Intel and AMD CPUs.
- Single cable for ARGB and fans simplifies wiring and reduces clutter.
- Reinforced 400mm sleeved tubing provides durability and flexible routing options.
Common Complaints
- The pre-applied thermal paste might not be the best, with a user suggesting to reapply for optimal performance.
- Some users feel ASUS AIOs are 'overpriced' compared to other brands offering similar performance.
- Fan noise at 34 dBA can be noticeable under heavy load.
Ownership Tips
- The infinity mirror effect looks best when paired with other white or ARGB components to complete the aesthetic.
- While the pre-applied thermal paste works, reapplying a higher-quality paste can yield a few degrees lower CPU temperatures under load.
- The single cable for fans and lighting truly simplifies the build, making initial setup much less frustrating than with separate connections.
- The 400mm tubing is long enough for front or top mounting in most mid-tower cases without straining.
Frequently Asked Questions
What CPU sockets is this cooler compatible with?
The ASUS Prime LC 360 ARGB White Edition is compatible with Intel LGA 1851, 1700, 1200, 115x, and AMD AM5, AM4 sockets.
Are the fans pre-installed on the radiator?
Yes, the three 120mm ARGB fans come pre-installed on the 360mm aluminum radiator, which simplifies the installation process.
Does this cooler come with thermal paste applied?
Yes, it comes with thermal paste pre-applied to the copper CPU plate. However, some users suggest adding more for potentially better heat transfer.
How long is the tubing on this AIO?
The reinforced, sleeved tubing measures 400mm, providing ample length for routing in most cases.
Can I customize the RGB lighting?
Yes, the cooler features Aura lighting and customizable infinity mirror lenses on the water block, allowing for personalized aesthetic effects.
Buying Guide
When you're looking at an AIO liquid cooler like this, you're essentially getting a self-contained cooling system for your CPU. It's designed to pull heat away from your processor more efficiently than air coolers, especially for higher-end chips. The '360' in the name refers to the radiator size (360mm), which means it has space for three 120mm fans. Bigger radiators generally mean better cooling capacity, but also require more space in your PC case.
CPU Contact Area
This is the part of the cooler that sits directly on your CPU. A 'specially designed' or 'vast' contact area, often made of copper, means it can absorb more heat from your processor quickly, like a bigger sponge soaking up more water.
Fan Airflow (CFM) & Noise (dBA)
CFM (Cubic Feet per Minute) tells you how much air the fans can move – higher numbers mean more cooling potential. dBA is the noise level; lower numbers mean quieter operation. You're balancing how much air moves with how loud it gets, like choosing between a powerful, loud fan or a quieter, gentler one.
Tubing Length & Material
The length (e.g., 400mm) determines how much flexibility you have in mounting the radiator inside your case. 'Reinforced, sleeved' tubing means it's more durable and less prone to kinking or leaks, like a garden hose with a protective mesh.
Alternatives
If this cooler doesn't fit, look for AIOs with thicker radiators (e.g., 38mm+) for better thermal performance, or models with lower fan dBA ratings (e.g., <30 dBA) for quieter operation, or consider a high-end air cooler for a different balance of performance and noise.



