LogoBuyChoice
  • Features
  • Pricing
  • Products
  • Blog
  1. Home
  2. Products
  3. Power & Cooling
  4. ASUS
ASUS ROG Strix LC III 360 ARGB LCD All-in-one CPU Liquid Cooler - Intel® LGA 1700, 1200, 115X - AMD Socket AM4, AM5 – with 2.1" IPS LCD, Asetek’s New Gen7 v2 Pump, and Premium ROG ARGB Fans
ASUS

ASUS ROG Strix LC III 360 ARGB LCD All-in-one CPU Liquid Cooler - Intel® LGA 1700, 1200, 115X - AMD Socket AM4, AM5 – with 2.1" IPS LCD, Asetek’s New Gen7 v2 Pump, and Premium ROG ARGB Fans

4.6(1.7K+ reviews, all variants)
Amazon's Choicemid range$150-$299100+ bought in past month
#63 in Water Cooling Systems
wattage
10 watts
material
Metal, Plastic
connector
3-Pin
compatible
Cpu, desktop, server
cooling method
Fan

Want the best price and purchase timing?

Our AI advisor analyzes real-time pricing across all channels to find you the best deal.

AI Verdict

This 360mm AIO with a 2.1" 480x480 IPS LCD and Asetek Gen7 v2 pump is for users prioritizing aesthetics and quiet cooling for high-end Intel/AMD CPUs.

Strong Fit

This cooler is a strong fit for high-performance gaming and workstation PCs due to its Asetek Gen7 v2 pump and 360mm radiator, capable of handling demanding Intel and AMD CPUs. The 2.1" IPS LCD and extensive ARGB lighting integration also align well with users focused on system aesthetics and customization.

If you need even more extreme cooling performance for overclocking, look for AIOs with larger radiators (e.g., 420mm) or consider custom liquid cooling loops.

Regret Score™

Medium Risk

Lower is better — measures purchase-regret risk from real buyer complaints, review credibility, and product maturity

34/100
vs. 1,285 Power & Cooling we've analyzedSafer than 25%
Hidden Defects
25/35

Issues discovered after purchase

Achilles' Heel
0/25

Critically weak dimension

Expectation Gap
5/20

Amazon rating vs actual quality

Fit Risk
4/20

Chance this product isn't for you

BuyChoice Score
4.0

Pros

  • The Asetek Gen7 v2 pump offers an additional 100 watts of cooling capacity compared to the Gen7, potentially lowering temperatures by up to 0.5°C.
  • The 2.1” 480x480 60 Hz IPS LCD allows for 360° rotatable graphics, displaying system stats or custom art.
  • Premium ROG ARGB fans feature 0dB technology, stopping completely under low loads for silent operation.
  • The cooler is compatible with a wide range of Intel (LGA 1700, 1200, 115X, 1851) and AMD (AM5, AM4) sockets.
  • Reinforced, sleeved tubing increases durability.
  • Users report easy assembly and a quiet pump.

Cons

  • Some users reported units failing less than a month after purchase.
  • A few instances of units failing right out of the box have been noted.
  • The fan noise level can reach 36 dB(A) at its maximum 2200 RPM.
  • The 10-watt power consumption is specific to the pump, not the entire unit with fans and LCD, which could be higher.

Dimension Scores

Efficiency & Output8/10

The Asetek Gen7 v2 pump offers an additional 100 watts of cooling and up to 0.5°C lower temperatures compared to the previous generation, handling high-end CPUs with idle temps at 32-35°C and full load at 66-69°C.

Noise Level7/10

The ROG ARGB fans feature 0dB technology for silent operation at low loads, though they can reach 36 dB(A) at their maximum 2200 RPM.

Build Quality7/10

It features reinforced, sleeved tubing and a new Asetek cold plate and pump, with some users praising its build quality.

Cable Management6/10

The sleeved tubing and integrated ARGB fan cables contribute to a cleaner look, but the LCD screen and pump still require dedicated connections.

Best For

  • Enthusiast PC builds with high-end Intel Core or AMD Ryzen processors requiring robust liquid cooling.
  • Users who want to display system metrics or custom visuals directly on their CPU cooler.
  • Gaming setups where aesthetics, particularly ARGB lighting synchronized with ROG motherboards, are a priority.
  • Quiet PC builds, especially during low-load operations due to 0dB fan technology.

Not Recommended For

  • Budget-conscious builders, given its mid-range price band of $150-$299.
  • Users who prioritize absolute silence under heavy load, as fans can reach 36 dB(A).
  • Minimalist builds where a prominent LCD screen and ARGB lighting would be distracting.

Watch Out For

  • Some buyers experienced product failure within a month of use, indicating potential quality control issues.
  • A few reports mention the cooler being dead on arrival, suggesting manufacturing defects.

Full Specifications

UPC197105579682
ASINB0DC1WB2RM
BrandASUS
Voltage12 Volts
Wattage10 watts
MaterialMetal, Plastic
Item Weight5.28 pounds
Noise Level36 Decibels
ManufacturerASUS
Cooling MethodFan
Number of Items1
Item model numberROG STRIX LC III 360 ARGB LCD
Compatible DevicesCpu, desktop, server
Product Dimensions15.5 x 4.7 x 1.1 inches
Power Connector Type3-Pin
Maximum Rotational Speed360 RPM

What Buyers Say

While the cooler boasts a sleek design and powerful cooling, some users have reported significant reliability issues, with units failing shortly after purchase or even being dead on arrival. However, when functional, the cooler is praised for its quiet operation and effective heat dissipation, even under heavy loads. The customizable LCD screen and ARGB lighting are also frequently highlighted as appealing features.

“Man, this thing looks sick with the screen and all the lights, but mine just died after like two weeks. So annoying, had to send it back.”

Common Praise

  • The cooler operates extremely quietly, especially the pump.
  • Users found the assembly process straightforward.
  • The build quality, including the long tubes and ARGB lighting, is well-regarded.
  • The cooling performance is effective for high-end CPUs.
  • The customizable LCD screen adds a unique aesthetic touch.

Common Complaints

  • Units have been reported to fail within a month of initial use.
  • Some users received products that were non-functional right out of the box.

Ownership Tips

  • The 360° rotatable water block is genuinely useful for different mounting orientations without compromising the LCD display's orientation.
  • Armoury Crate software is necessary for full control over the LCD and ARGB lighting, so be prepared for that ecosystem.
  • The 0dB fan mode is a real perk for quiet browsing or light tasks, making the PC nearly silent.

Frequently Asked Questions

What CPU sockets is this cooler compatible with?

It supports Intel LGA 1700, 1200, 115X, and 1851, as well as AMD AM5 and AM4 sockets.

Can I customize the display on the LCD screen?

Yes, the 2.1” 480x480 60 Hz IPS LCD allows you to display system stats, custom art, or the time of day, and its graphics can be rotated 360 degrees.

Are the fans loud?

The premium ROG ARGB fans feature 0dB technology for silent operation under low loads, but can reach a maximum noise level of 36 dB(A) at 2200 RPM.

Does it come with ARGB lighting?

Yes, it includes premium ROG ARGB fans and a water block with 10+ custom Aura lighting effects, designed to complement ROG motherboards.

What is the warranty period?

The product is mentioned to come with a 6-year warranty.

Buying Guide

When looking at CPU liquid coolers, you're essentially buying a self-contained system to move heat away from your processor. The radiator size, like this 360mm one, indicates how much surface area there is to dissipate heat, with larger generally meaning better cooling. The pump is the heart of the system, circulating the liquid, and its generation often indicates efficiency improvements. Fans push air through the radiator, so their speed and noise levels are key.

Asetek Gen7 v2 Pump

360mm Radiator

2.1” 480x480 60 Hz IPS LCD

Alternatives

If this cooler doesn't fit, consider AIOs with smaller radiators (240mm or 280mm) for more compact cases, or look for models without an LCD screen if you prefer a more understated aesthetic or want to save some money.

You Might Also Like

Micro ATX PC Case | Mini Tower Computer case | Pre-Installed 120mm*1 RGB Fan | ITX Desktop Chassis for MATX/ITX | 240 RAD | 280mm GPU | 160mm CPU Cooler Height - White S6
Situational
MAQUY

Micro ATX PC Case | Mini Tower Computer case | Pre-Installed 120mm*1 RGB Fan | ITX Desktop Chassis for MATX/ITX | 240 RAD | 280mm GPU | 160mm CPU Cooler Height - White S6

$0-$49
120mmMicro ATXAir

This MAQUY S6 is a budget Micro ATX case with a pre-installed 120mm RGB fan, supporting 280mm GPUs and 240mm top radiators for entry-level builds.

Micro ATX Case, Mini PC ITX Desktop Computer Case MATX Case Support ATX PSU/250mm GPU/135mm CPU Cooler/1x 3.5’’HDD or 2X 2.5’’SSD/USB 3.0 Port
Situational
Iesooy

Micro ATX Case, Mini PC ITX Desktop Computer Case MATX Case Support ATX PSU/250mm GPU/135mm CPU Cooler/1x 3.5’’HDD or 2X 2.5’’SSD/USB 3.0 Port

$0-$49
250mmMetalMicro ATX

This is a compact 38.5x19.5x32.5cm Micro ATX case supporting 250mm GPUs and 135mm CPU coolers, designed for budget workstation builds.

Small PC Case, ITX Mini Computer Case with 360 Degree Ventilation, 10.5L Compact Design for ITX Motherboard, SFX Power Supply, 4 x 2.5 Inch SSDs
Situational
Wisoqu

Small PC Case, ITX Mini Computer Case with 360 Degree Ventilation, 10.5L Compact Design for ITX Motherboard, SFX Power Supply, 4 x 2.5 Inch SSDs

$50-$99
170mm

This 10.5L acrylic ITX case supports SFX/SFX-L PSUs, ITX motherboards, and GPUs up to 210mm, designed for compact builds.

Micro ATX PC Case | Mini Tower Computer case Support Vertical GPU Mount | Pre-Installed 120mm*1 RGB Fan | ITX Desktop Chassis for MATX/ITX | 240 RAD | 320mm GPU | 165mm CPU Cooler Height-Black
Situational
MAQUY

Micro ATX PC Case | Mini Tower Computer case Support Vertical GPU Mount | Pre-Installed 120mm*1 RGB Fan | ITX Desktop Chassis for MATX/ITX | 240 RAD | 320mm GPU | 165mm CPU Cooler Height-Black

$0-$49
120mmAlloy Steel, Tempered GlassMicro ATX, Mini ITX

A budget Micro ATX case with a mesh front, tempered glass, and support for 320mm GPUs and 240mm AIOs, but only one pre-installed 120mm RGB fan.

LogoBuyChoice

Avoid bad products before you buy. Real data. Zero bias.

GitHubX (Twitter)BlueskyYouTube
Built withLogo of MkSaaSMkSaaS
Product
  • Features
  • Pricing
  • FAQ
Resources
  • Blog
  • Changelog
  • Roadmap
Company
  • About
  • Contact
  • Waitlist
Legal
  • Cookie Policy
  • Privacy Policy
  • Terms of Service
© 2026 BuyChoice. All Rights Reserved.