
ASUS ROG Strix LC III 360 ARGB White Edition All-in-one CPU Liquid Cooler with 360° rotatable Water Block, Asetek’s New Gen7 v2 Pump, Premium ROG ARGB Fans, and 10+ Custom Aura Lighting Effects
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AI Verdict
A 360mm AIO with Asetek Gen7 v2 pump and 0dB fans, designed for cooling high-power CPUs with a focus on ARGB aesthetics.
This AIO is a strong fit for users building high-performance systems with CPUs that generate significant heat, thanks to its Asetek Gen7 v2 pump and 360mm radiator. The 0dB fan technology also means it can run silently when the CPU isn't under heavy load, which is a plus for everyday use.
If you need even more extreme cooling for overclocked, top-tier processors, look for AIOs with larger radiators (e.g., 420mm) or dual-radiator setups.
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Pros
- Asetek Gen7 v2 pump delivers up to an additional 100 watts of cooling capacity compared to the Gen7 pump.
- Premium ROG ARGB fans feature 0dB technology, stopping fan rotation during low CPU loads for silent operation.
- The water block's ROG logo rotates 360°, allowing for correct orientation regardless of mounting position.
- Reinforced, sleeved tubing increases durability.
- Compatible with a wide range of Intel (LGA 115X, 1200, 1700, 1851) and AMD (AM4, AM5) sockets.
- Backed by a 6-year warranty.
Cons
- Fan and ARGB cables are not daisy-chainable, requiring separate splitters for PWM and ARGB connections, which adds cable length.
- Maximum fan noise level reaches 36 dB(A) at 2200 RPM.
- The white aesthetic might not integrate with all build color schemes.
Dimension Scores
The Asetek Gen7 v2 pump provides an additional 100 watts of cooling capacity compared to the previous generation, indicating high thermal performance.
The premium ROG ARGB fans incorporate 0dB technology, stopping completely at low loads, and operate at 36 dB(A) at their maximum 2200 RPM.
Features like reinforced, sleeved tubing and a 6-year warranty suggest a focus on durability and longevity.
The fan and ARGB cables are not daisy-chainable, which necessitates using additional splitters and managing more individual cables.
Best For
- High-end CPU builds requiring substantial liquid cooling performance.
- PC enthusiasts prioritizing synchronized ARGB lighting and a clean white aesthetic.
- Systems where quiet operation during low-load tasks is a priority, due to 0dB fan technology.
Not Recommended For
- Budget-focused PC builds where a simpler, less expensive air cooler might suffice.
- Compact ITX cases that cannot accommodate a 360mm radiator.
- Users who prefer minimal cable routing, given the non-daisy-chainable fan cables.
Watch Out For
- The fan and ARGB cables are not daisy-chainable, meaning you'll need to manage individual cables for each fan's PWM and ARGB, plus the provided splitters, which can increase cable clutter.
Full Specifications
| UPC | 197105453166 |
| ASIN | B0CXLTXTTX |
| Brand | ASUS |
| Material | Aluminum, Copper, Plastic |
| Item Weight | 5.31 pounds |
| Noise Level | 36 Decibels |
| Manufacturer | ASUS |
| Cooling Method | Water |
| Number of Items | 1 |
| Item model number | ROG STRIX LC III 360 ARGB WHT |
| Compatible Devices | Desktop |
| Package Dimensions | 15.98 x 8.31 x 5.55 inches |
| Power Connector Type | 3-Pin |
What Buyers Say
Users report that this cooler runs very quietly, even under 100% load, with the fans barely audible from a foot away. The Asetek Gen7 v2 pump and updated cold plate technology deliver strong cooling performance, capable of handling high-wattage CPUs. The 360° rotatable water block and extensive ARGB lighting options are frequently mentioned for their aesthetic contribution to PC builds. However, the non-daisy-chainable fan and ARGB cables are a point of frustration, adding to cable complexity.
“Man, this thing keeps my 14900K chill even when I'm hammering it, but seriously, those fan cables are a mess, I wish they just daisy-chained like my old cooler.”
Common Praise
- Fans stop spinning completely during low CPU usage, creating a silent environment.
- The Asetek Gen7 v2 pump effectively cools high-end Intel and AMD processors.
- The 360° rotatable water block allows for flexible mounting and logo orientation.
- The ARGB lighting effects and white aesthetic complement ROG motherboards and other components.
- Installation is straightforward.
Common Complaints
- Fan and ARGB cables are not daisy-chainable, leading to more cable routing and management.
Ownership Tips
- The 0dB fan mode actually works, making the PC near-silent during web browsing or light tasks.
- The white finish and ARGB lighting are a significant visual upgrade for white-themed builds.
- You'll spend extra time on cable management if you want a clean look due to the separate fan and ARGB connections.
- The pump noise is barely noticeable, even when the system is under load.
Frequently Asked Questions
What CPU sockets does this cooler support?
It supports Intel LGA 115X, 1200, 1700, 1851, and AMD AM4, AM5 sockets, offering broad compatibility for modern processors.
How quiet is this cooler?
The premium ROG ARGB fans feature 0dB technology, stopping completely during low CPU loads for silent operation. At full speed, the fans produce 36 dB(A) of noise.
Can I customize the lighting effects?
Yes, the water block has a 360° rotatable ROG logo and supports 10+ custom Aura lighting effects, which can be synchronized.
What is the warranty period for this cooler?
ASUS provides a 6-year warranty for this all-in-one liquid cooler.
Is the pump noisy?
The Asetek Gen7 v2 pump is described as newer and quieter, contributing to the cooler's overall low noise profile.
Buying Guide
When you're looking at an AIO liquid cooler, you're essentially getting a self-contained water cooling loop for your CPU. The size of the radiator (like this 360mm one) tells you how much heat it can dissipate, with larger radiators generally offering better cooling. The pump is the heart of the system, pushing the coolant, and the fans move air through the radiator to cool it down. You want a pump that's efficient and quiet, and fans that can move a lot of air without sounding like a jet engine.
Radiator Size (e.g., 360mm)
This number indicates the length of the radiator and how many fans it can accommodate (3x 120mm fans for a 360mm radiator). A larger radiator means more surface area to shed heat, which translates to better cooling performance for hotter CPUs, like a bigger car radiator for a more powerful engine.
Pump Generation (e.g., Asetek Gen7 v2)
The pump is what circulates the coolant. Newer generations, like Asetek Gen7 v2, often bring improvements in efficiency, cooling capacity, and noise reduction, meaning your CPU stays cooler with less audible pump whine, similar to how a newer, more efficient car engine performs better and uses less fuel.
0dB Fan Technology
This feature means the fans completely stop spinning when your CPU temperature is low. It's like your car's engine turning off at a stop light to save fuel and reduce noise; your PC becomes completely silent during light tasks, which is a huge comfort for quiet environments.
Alternatives
If this cooler doesn't fit your needs, search for AIOs with smaller radiator sizes (e.g., 240mm or 280mm) for compact cases, or look for models with integrated fan/ARGB hubs for simpler cable management.



