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ASUS ROG Strix LC III 360 ARGB All-in-one CPU Liquid Cooler with 360° rotatable Water Block, Asetek’s New Gen7 v2 Pump, Premium ROG ARGB Fans, and 10+ Custom Aura Lighting Effects
ASUS

ASUS ROG Strix LC III 360 ARGB All-in-one CPU Liquid Cooler with 360° rotatable Water Block, Asetek’s New Gen7 v2 Pump, Premium ROG ARGB Fans, and 10+ Custom Aura Lighting Effects

4.6(1.8K+ reviews, all variants)
Amazon's Choicemid range$150-$299
#57 in Water Cooling Systems
material
Copper
connector
3-Pin
compatible
Desktop
cooling method
Water

Want the best price and purchase timing?

Our AI advisor analyzes real-time pricing across all channels to find you the best deal.

AI Verdict

This 360mm AIO with a Gen7 v2 Asetek pump and 0dB fans is for users prioritizing ROG aesthetics and quiet operation over top-tier thermal performance.

Situational Fit

This AIO is a situational fit because while it offers advanced pump technology and extensive ARGB customization, its thermal performance under heavy loads, particularly on Intel, doesn't always lead the pack. It's a strong aesthetic choice with quiet operation at low loads, but not for peak thermal efficiency.

If you need top-tier thermal performance for extreme overclocking, look for AIOs with higher static pressure fans and a proven track record in independent thermal benchmarks.

Regret Score™

Low Risk

Lower is better — measures purchase-regret risk from real buyer complaints, review credibility, and product maturity

22/100
vs. 1,285 Power & Cooling we've analyzedSafer than 63%
Hidden Defects
8/35

Issues discovered after purchase

Achilles' Heel
0/25

Critically weak dimension

Expectation Gap
5/20

Amazon rating vs actual quality

Fit Risk
9/20

Chance this product isn't for you

BuyChoice Score
3.7

Pros

  • The Asetek Gen7 v2 pump delivers up to 100 watts of additional cooling capacity and 0.5°C lower temperatures compared to the Gen7 pump.
  • Fans feature 0dB technology, stopping completely during low CPU loads for silent operation.
  • The water block's ROG logo rotates 360°, allowing correct orientation regardless of mounting.
  • Includes 10+ custom Aura lighting effects for extensive aesthetic customization.
  • Reinforced, sleeved tubing increases durability.
  • Backed by a 6-year warranty.

Cons

  • Thermal performance under load on Intel CPUs averaged 75°C, placing it in the bottom three compared to other AIOs in one test.
  • Gaming temperatures on Intel CPUs averaged 49°C, also ranking in the bottom three.
  • Fans can produce 69-78 dB of noise at 2385 RPM, becoming audibly loud.
  • The pump's ARGB lighting is controlled via a 9-pin USB connector, which might require specific motherboard headers.

Dimension Scores

Efficiency & Output6/10

The Asetek Gen7 v2 pump offers improved cooling over its predecessor, but thermal tests show average CPU temperatures of 75°C on Intel under load, placing it in the bottom third of comparable AIOs.

Noise Level7/10

The 0dB fan technology provides silent operation at low loads, but fans can reach 69-78 dB at 2385 RPM, which is audibly loud.

Build Quality8/10

Features like reinforced, sleeved tubing and anti-vibration rubber on the fans indicate a focus on durability and construction.

Cable Management7/10

The inclusion of splitter cables for ARGB and PWM fans simplifies connecting multiple components to the motherboard.

Best For

  • PC builders with an existing ROG ecosystem looking for synchronized ARGB lighting.
  • Users who prioritize a quiet system during light tasks due to 0dB fan technology.
  • Enthusiasts building a system where aesthetics, particularly a rotatable water block logo, are a primary concern.
  • Anyone needing a 360mm radiator for a high-end Intel or AMD CPU, but not pushing extreme overclocks.

Not Recommended For

  • Overclockers demanding the absolute lowest CPU temperatures under heavy, sustained loads.
  • Budget-conscious builders, as its value score was lower than some competitors.
  • Users who dislike managing RGB software like Armoury Crate.

Watch Out For

  • Thermal performance under heavy CPU load on Intel platforms can hit 75°C, which is higher than some competing 360mm AIOs.
  • The fans can get loud, reaching 69-78 dB when spinning at 2385 RPM, making it noticeable during intense gaming or rendering.
  • Some users might experience issues with Aura Sync software for RGB control, as noted in an older review for a similar model.

Full Specifications

UPC197105414600
ASINB0CXLHPZH8
BrandASUS
Voltage12 Volts
MaterialCopper
Item Weight5.19 pounds
Noise Level36 Decibels
ManufacturerASUS
Cooling MethodWater
Number of Items1
Air Flow Capacity70.38 Cubic Feet Per Minute
Item model numberROG STRIX LC III 360 ARGB
Compatible DevicesDesktop
Product Dimensions15.9 x 8.3 x 5.5 inches
Power Connector Type3-Pin

What Buyers Say

This AIO seems to be a bit of a mixed bag, leaning heavily on its looks and quiet mode. While it's visually appealing with its rotatable ROG logo and extensive ARGB, the actual cooling performance, especially for Intel under heavy load, doesn't always stand out against competitors. Users appreciate the quietness during light use, but the fans can get noticeably loud when the CPU is really working hard.

“Man, this thing looks sick in my build, the RGB is wild and the logo always being straight up is a nice touch, but my CPU still hits 75 degrees when I'm rendering, and the fans get loud enough to hear through my headphones.”

Common Praise

  • The 360° rotatable water block logo ensures the ROG emblem is always upright.
  • Fans stop completely at low CPU temperatures, making the system silent during idle or light tasks.
  • The ARGB lighting effects are extensive and integrate well with Aura Sync.
  • Installation is straightforward, with easy assembly.

Common Complaints

  • Under heavy Intel CPU loads, average temperatures can reach 75°C, which is not class-leading.
  • The fans can become very noisy, hitting 69-78 dB at higher RPMs.
  • Performance-per-dollar value was lower than some competitors in one review.

Ownership Tips

  • The 0dB fan mode is genuinely quiet for web browsing or light work, but it kicks in quickly once the CPU heats up.
  • Armoury Crate software is necessary for full RGB control, and it can be a bit finicky at times.
  • The sleeved tubing feels robust and doesn't kink easily during installation.
  • The magnetic design of the water block cap is a small but appreciated detail for aesthetic adjustments.

Frequently Asked Questions

What kind of pump does this cooler use?

It uses an Asetek Gen7 v2 pump, which is designed to be quieter and offers improved cooling performance compared to the previous Gen7 version.

Can I control the lighting effects?

Yes, it features 10+ custom Aura lighting effects and is compatible with Aura Sync for synchronized RGB control across your system.

Are the fans loud?

The fans include 0dB technology for silent operation at low loads. However, at higher RPMs (around 2385 RPM), they can generate 69-78 dB of noise.

Is the water block logo adjustable?

Yes, the water block has a 360° rotatable ROG logo, allowing you to orient it correctly regardless of how you mount the pump.

What CPUs is this compatible with?

It offers extensive compatibility with a wide range of Intel and AMD motherboard platforms, including the latest LGA 1851 sockets.

Buying Guide

When you're looking at an AIO liquid cooler, you're essentially buying a self-contained water-cooling loop for your CPU. It's designed to move heat away from your processor more efficiently than air coolers, especially for higher-wattage chips. The size of the radiator (like this 360mm one) dictates how much surface area there is to dissipate heat, and the pump is the heart, pushing the coolant. Fans move air through the radiator to cool the liquid. You need to make sure your PC case can actually fit the radiator size you choose.

Asetek Gen7 v2 Pump

This is the engine of your cooler. A newer generation pump like the Gen7 v2 means it's likely more efficient and quieter, moving coolant through the system to absorb heat from your CPU. Think of it like the engine in a car – a better engine means better performance and sometimes better fuel economy.

360mm Radiator

This is the heat exchanger, where the hot coolant transfers its heat to the air. A 360mm radiator has three 120mm fans, offering a large surface area for heat dissipation. It's like having a bigger radiator in your car; it can cool down the engine more effectively, especially under heavy load.

0dB Technology Fans

This means the fans on the radiator will completely stop spinning when your CPU is cool enough, making your PC completely silent during light tasks. It's like your car's engine turning off at a stoplight to save gas and reduce noise – it only kicks back on when needed.

Alternatives

If this AIO doesn't quite fit, consider models with higher static pressure fans for improved thermal performance, or look for AIOs with integrated LCD screens for more detailed monitoring and customization if aesthetics are paramount.

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