Canon PowerShot SX740 HS Digital Camera | 20.3MP CMOS Sensor, 40x Optical Zoom, 4K UHD Video, Wi-Fi & Bluetooth | Compact Point-and-Shoot Camera with Bag and 64GB Card
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AI Verdict
This is a 20.3MP 1/2.3-inch CMOS camera with a 40x optical zoom and 4K UHD video, designed for travelers and casual users prioritizing reach over low-light performance.
This camera is a situational fit because its 40x optical zoom and 4K video capabilities are excellent for capturing distant subjects and travel footage in a compact form factor. However, its 1/2.3-inch sensor size means it won't perform well in low light, and the lack of RAW shooting or a touchscreen might be deal-breakers for more advanced users.
If low-light performance and maximum image quality are crucial, look for cameras with a 1-inch or larger sensor.
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Pros
- The 40x optical zoom (24-960mm equivalent) captures distant subjects with clarity.
- Records 4K UHD video at 30p with 5-axis stabilization for smooth footage.
- Features a 20.3MP 1/2.3-inch CMOS sensor and DIGIC 8 processor for detailed photos.
- Built-in Wi-Fi and Bluetooth allow for seamless file transfer and remote camera control.
- The 3-inch LCD screen tilts 180° upward, useful for vlogging and selfies.
- Includes a camera bag and a 64GB memory card, ready for use out of the box.
Cons
- The 1/2.3-inch sensor struggles to produce quality images in dim lighting conditions.
- Image quality is not on par with high-end smartphone cameras, especially in challenging light.
- Lacks a touchscreen, relying solely on physical buttons for navigation.
- Does not have an electronic viewfinder (EVF), requiring reliance on the LCD.
- Cannot shoot in RAW format, limiting post-processing flexibility.
- Battery life is rated for approximately 265 shots, which might be insufficient for extended shooting days.
Dimension Scores
The 20.3MP 1/2.3-inch CMOS sensor delivers average image quality for its class but struggles significantly in low-light conditions.
The DIGIC 8 processor and 10-fps continuous shooting with AF lock are decent for a point-and-shoot, though some users report occasional sluggishness.
4K UHD at 30p with 5-axis optical image stabilization is an above-average offering for a compact camera in this category.
Weighing 10.5 ounces and featuring compact dimensions, it's highly portable for a camera with a 40x optical zoom.
Best For
- Travel photography, especially for capturing distant landmarks or wildlife.
- Casual vlogging due to 4K video, 5-axis stabilization, and tilting screen.
- Everyday photography where ease of use and a wide zoom range are priorities.
- Users who need a compact camera with significant optical reach.
Not Recommended For
- Professional low-light photography or astrophotography.
- Users who require extensive post-processing capabilities from RAW files.
- Fast-action sports photography where advanced autofocus tracking is critical.
Watch Out For
- The 1/2.3-inch sensor struggles in dim scenes, leading to noticeable noise and reduced detail.
- Image quality is not brilliant when directly compared to high-end camera phones, particularly in wide-angle shots.
- The camera can be sluggish to take a photo, potentially causing missed moments.
- There is no touchscreen or electronic viewfinder (EVF), which might feel limiting for some users.
- The camera does not offer RAW image capture, restricting creative control in editing.
Full Specifications
| ASIN | B0FGY73K3N |
| Brand | Canon |
| Batteries | 1 Nonstandard Battery batteries required. (included) |
| Item Weight | 2.73 pounds |
| Aspect Ratio | 16:9 |
| Manufacturer | Canon |
| Optical Zoom | 40 x |
| Item model number | 2955C001_EDIP_1 |
| Product Dimensions | 1.6 x 4.3 x 2.5 inches |
| Image Stabilization | Optical |
| Compatible Mountings | Canon EF, Canon EF-S, Canon EF-M, Canon RF |
| Expanded ISO Minimum | 100 |
| Maximum Focal Length | 960 Millimeters |
| Metering Description | Evaluative |
| Supported File Format | MP4 |
| Photo Sensor Technology | CMOS |
What Buyers Say
Even though Canon officially discontinued the SX740 HS in May 2025, it was re-announced and is back in production as of October 2025, making it available again. Users consistently highlight the camera's massive 40x optical zoom as its standout feature, allowing them to capture distant subjects that phones simply can't reach. However, many also point out that while the zoom is impressive, the small 1/2.3-inch sensor means image quality suffers in anything but bright daylight, often falling short of modern smartphone cameras. The 4K video recording with stabilization is a welcome addition for many, especially for travel vlogs.
“Look, if you need to zoom in on a bird from a mile away and don't care about perfect low-light shots, this thing is actually pretty cool, but don't expect it to beat your iPhone's picture quality when the sun goes down. It's a fun travel camera, not a pro rig.”
Common Praise
- The 40x optical zoom captures subjects from extreme distances with clarity.
- 4K UHD video recording at 30p with 5-axis stabilization produces smooth, detailed footage.
- Its compact size makes it easy to carry for travel and everyday use.
- The 180° tilting LCD screen is convenient for vlogging and taking selfies.
- Wi-Fi and Bluetooth connectivity simplify sharing photos and remote control.
Common Complaints
- The 1/2.3-inch sensor struggles significantly in low-light environments, leading to noisy images.
- Image quality doesn't match high-end smartphone cameras, especially for wide-angle shots.
- The camera can be slow to focus and capture a photo, causing frustration.
- Lack of a touchscreen makes menu navigation less intuitive for some users.
- Inability to shoot in RAW format limits advanced editing options.
Ownership Tips
- The 265-shot battery life means carrying a spare battery is almost a necessity for full-day outings.
- You'll quickly notice the limitations of the small sensor when shooting indoors or at night, even with the 20.3MP resolution.
- The lack of RAW files means you're stuck with Canon's JPEG processing, which is fine but not ideal for heavy editing.
- While compact, the 40x zoom lens extends quite a bit, making it less 'pocketable' when powered on.
- Despite being discontinued in May 2025, Canon re-announced it in October 2025, so it's currently available again.
Frequently Asked Questions
Does the Canon PowerShot SX740 HS have a viewfinder?
No, the camera does not have an electronic viewfinder (EVF); you compose shots using its 3-inch tilting LCD screen.
What type of battery does it use and how long does it last?
It uses a Canon NB-13L battery, providing approximately 265 shots on a single charge.
Can I shoot in RAW format with this camera?
No, the Canon PowerShot SX740 HS does not support RAW image capture; it only saves photos in JPEG format.
Is the LCD screen a touchscreen?
No, the 3-inch tilting LCD screen is not a touchscreen.
How much does the camera weigh?
The camera body weighs approximately 10.5 ounces (0.66 pounds).
Does this bundle include a memory card?
Yes, this specific bundle comes with a 64GB memory card.
What is the optical zoom capability?
The camera features a 40x optical zoom, which is equivalent to a 24-960mm focal length.
Buying Guide
When looking at compact cameras like this, you need to understand that 'zoom' is the big selling point. Optical zoom, like the 40x here, uses actual lens movement to magnify your subject without losing quality, unlike digital zoom which just crops and enlarges. Also, pay attention to the sensor size; a smaller sensor (like the 1/2.3-inch in this camera) means it'll struggle more in dim light compared to cameras with larger sensors, regardless of megapixels. Finally, 4K video is great for detail, but ensure your computer and TV can handle playing it back smoothly.
sensor: CMOS
The sensor is the camera's 'eye.' A CMOS sensor is common and efficient. The 1/2.3-inch size here is typical for compact superzooms, but it's physically small, meaning it captures less light than larger sensors, impacting image quality in low light.
zoom: 40x Optical
This is how much closer the camera can make distant objects appear. 40x optical zoom is like having a powerful telescope built into your camera, letting you capture details from far away without losing image clarity, unlike digital zoom which just makes things blurry.
video_res: 4K
This refers to the detail level of your videos. 4K (or Ultra HD) means your videos will have four times the resolution of standard Full HD, resulting in much sharper and more detailed footage, especially noticeable on larger screens.
Alternatives
If you need better low-light performance and superior image quality, look for cameras with a 1-inch or APS-C sensor. For more creative control and interchangeable lenses, consider entry-level mirrorless cameras.
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